Recession-proof yourself and your company

[Adapted from On The Move, Edition 1, 2008]

I’m certain that most of us are concerned about the economy and what it will mean to our business. The transportation economy relies on the global economy and vice versa.

But closer to home, we rely on the transportation economy to put food on our tables and roofs over our heads. So how do you make yourself and your company recession-proof?  In uncertain times like we now face, marketers will face increasing scrutiny over their budgets and increasing accountability over their return on marketing’s investment. This level of accountability may feel a bit invasive at first, but undoubtedly, it will help us all become better marketers and, in turn, better stewards of our company’s resources.