As many of you many know, each year the renowned executive search firm, SpencerStuart studies the tenure of CMO’s. In the most recent published study the average tenure has improved and climbed to a whopping 26.3 months. This past week, I am pleased to report that I am now officially, above average. While many would debate this point with me, I am limiting my self-assessment to the math of my tenure.
In this posting, I’d like to discuss two items; what causes the short tenure and what can be done about it.
